The CEO of Visa Inc., Ryan Mcinerney, believes that the commercial agents of artificial intelligence (IA) are together has transform How consumers buy and companies advertise.
These AI agents can browse the products, make purchases and manage payments on behalf of the users, rationalization Online purchases experience.
AI agents harness The latest technology introduced by some of the largest technological companies, such as Visa, which Collaborate with Microsoft, Openai and Anthropic realize This vision.
The new visa system, intelligent trade visa, will allow consumers to award an AI agent to perform tasks, as Reserve a vacation, make a grocery store or find a fashionable outfit – and do it in a budget and according to personal tastes.
Jack Forestll, director of visa products and strategies, said that just like the transition from physical retail to digital retail trade, the transition to digital trade was underway. The pilot program should be launched this year, with a complete deployment expected by 2026.
Change purchase habits forces advertising changes
Visa CEO Ryan Mcinerney says that AI agents will soon eliminate obsolete forms of advertising. Instead of being influenced by flashy banners or a social media threw, digital assistants will prioritize data, user behavior, opinions, prices and preferences of peers to guide purchasing decisions.
With AI in the driver's headquarters, companies can no longer trust polished marketing campaigns to reach consumers. To remain competitive, they must offer authentic value, meet real needs and stand out in the recommendation engines led by AI.
Experts say that this change will require companies to provide value and quality rather than compete with attention.
Mcinerney said on Bloomberg TV that a seismic change in advertising arrived, predicting that it would become more personalized, data focused and probably more nuanced.
In other words, AI agents could be the new guards between brands and buyers. Visa has already pass $ 3 billion on AI and data infrastructure in the past 10 years only,
The company takes advantage of AI not only to improve purchases, but to make it easier and safer to pay. Propelled by visa technology, these AI agents can safely and safe get access has Someone's payment identification information and transactions with a supplier quickly and without any drawbacks.
With advanced visa systems, consumers will keep total control – setting the purchase limits, approving transactions and monitoring their expenses in real time.
Outside the United States, Visa also considers opportunities in high growth economies like India. The company is Also Negotiate investment with local AI startups to extend its footprint and serve users in other regions.
Rivals such as Mastercard and Paypal also move in AI purchases. However, Visa bets its partnerships and the first investments will give it a solid lead in one of the fastest payment areas.
Visa leads to the Trade led by AI
The emergence of IA shopping agents announces a new era in the way people buy and companies sell. Instead of online research hours, people will say to an AI what they want, and the agent will manage all the work. He will find the best offers, compare quality, check the reviews and even manage payments.
For customers, this is equivalent to saving time while seeing better results. For brands, it means finding new ways of reaching and retaining customers.
Visa bets that AI compatible trade will be the next normal. He is preparing to control the entire process, from the discovery of products upon receipt of payment.
Mcinerney said that payments were going to evolve to support these changes and added that Visa was looking forward to the role he would play to get there.
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