Trump’s tariff rollout is so chaotic that Fortune 500 CEOs are using the same vague phrases to explain their strategies

Executives in some of the world's largest companies face tricky activities to explain how President Donald Trump's tariffs affect their business as they discuss the latest financial results. Some make their best estimate based on what they know so far; Others pull their views altogether.

The only certainty is that they will use a difference -the phrase “uncertain time” even once as they talk to analysts.

Trump hasimposed tariffs against major US trading partnersWhile other tariffs were postponed to give companies a chance to organize. The process left the business and the consumers were unsure of a continuous shift of the scene. Over the past few months, tariffs have been announced and in some cases have withdrawn within days.

Here's what some of those companies say:

Kraft Heinz

Kraft Heinz is cutting down the forecasting of revenues for the year, citing an environmental change.

The manufacturer of food staples, including the name of ketchup and boxed macaroni & cheese, is under pressure along with other food companiesWhile inflation continues to squeeze consumers. Tariffs can force companies to raise prices on consumer staples and food products, further inflation.

“We are closely monitoring potential effects from macro-economic pressure such as tariffs and inflation,” Kraft Heinz CEO Carlos-Rivera said in a statement.

Jetblue airways

Jetblue Airways has pulled its financial forecast for the year due to anxiety about slowing the demand for travel while consumer confidence weakened.

The travel sector, including planes, is faced with an indirect impact from tariffs. Tariffs threaten to raise prices to a wide range of consumer goods, inflation worsen and squeeze consumers. Spending a travel discretionary is often among the first budget items that households consider to be trimming or cutting completely to deal with higher costs elsewhere.

“In the first quarter we saw the strength of booking from January deteriorated in February and worsened in March,” Marty St. George, president of Jetblue, in a statement.

Jetblue said it considers a reduction in capacity, retirement of the armada and other cost savings to help boost income and maintain cash.

A report from the conference board on Tuesday has shown thatAmerican trust in the economy has collapsedFor the fifth straight month to the lowest level since the beginning of the Coivd-19 Pandemya.

Coca-Cola

Coca-Cola said the impact of its business tariffs is likely to be “manageable.”

However, the giant giant moderated expectations for the year's revenue. It is now hoped that the whole-year-old income will grow by 7% to 9%, down from 8% to 10% previously. Coke earned $ 2.88 per section in 2024.

Coke and other drink makers face a25% tariffIn aluminum they use for cans, among other items. The company said it could transfer aluminum suppliers, more relying on plastics or glass bottles and taking other steps to prevent tariffs. Last week, rivalPepsicoThe expectations of the year's revenue are lowered due to the impact of tariffs.

General Motors

General Motors reviews its expectations for 2025 due to auto tariffs.

The automaker pushed the conference call to discuss its guide and quarterly results until Thursday, so that it could assess potential changes in Trump's tariffs. On Tuesday, the White House saidTrump will sign an Executive OrderTo relax some of its 25% tariffs on autos and auto parts.

The current GM forecasting for revenues of $ 11 to $ 12 per part does not consider the potential impact of tariffs.

Auto tariffs can be especially painful because major carmakers have a spread of production throughout North America. The components and processes of the assembly often cross many boundaries several times before a car is complete. Manufacturers of karms face higher costs and may mean higher prices for consumers, urging them to delay or leave purchases.

This story was originally featured on Fortune.com