In the 2025 year, Dimitar Stalimirov, director of Cryptopotato Nexo Brand Marketing, talked about how the company relocates itself in financial services and digital assets.
As the industry continues to shift, Nexo seems to be adaptable, studying new marketing strategies, vertical business and customers' engagement methods. One of them, and may -more exciting for the wider audience is through athletes' partnerships.
https://www.youtube.com/watch?v=blyvejgt9hu
Strategic sponsorship to increase the importance
Nexo has recently begun to investigate a partnership in the sports world, focusing on tennis. Their first stake took place in the Acapulco tennis tournament through sponsorship, but further plans are underway. According to Stalimirov, this step not only means visibility, but also to match the target group.
“Our audience is people who are more interested, I would say a wealthy sport,” he said. “But we do not rule out any options that could be called to the table.”
The goal is to bring the brand closer to its users not only through financial services, but also by participating in the areas they are already working on.
“We want to be not only a service provider, but also a relative brand,” Stalimirov explained. He emphasized that Nexo responds to customer feedback to brand awareness, saying, “We want to be closer to them in every possible way.”
From exchange to ecosystem
With a recent rebate and growth plan, Nexo positions himself more than a traditional exchange.
The company is engaged in broader financial products, especially in the field of digital assets.
“We are certainly expanding to diversify their portfolios for the types of products and customers,” Stalimirov said.
He noted that customers would not just be traded on Nexo. They are looking for a wider, more integrated financial experience.
“You can change Nexo, but that's not why you come,” he said. “If you are looking for a purely exchange, there are quite a few shifts.”
It seems that the company's direction emphasizes customer -centered development. Plans include new B2B solutions and international brand campaigns aimed at creating awareness and involvement with new audiences.
Navigating challenges in a changing landscape
Like many in the digital financial space, Nexo navigates in a rapidly developing regulatory and market environment. Compliance is undeniable, but it also retains the relevant customer experience.
“You must definitely have the requirements, but you have to do it as soon as possible from the consumer's point of view,” said Stalimirov.
In the current situation of the market, he was a measured view. Despite fluctuations and external pressures, such as geopolitical tensions, Stalimirov believes that the basics remain firm.
“This is a reaction or even overreating to something that is not very deficient for the industry,” he said. “So to be honest, yes, I think it's a great time to get on the market. Don't take it as a financial advice.”
This interview was compiled in cooperation with Binance Blockchain's week 2025.
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