Shein hikes US prices as much as 377% ahead of tariff increases

Raised by the fast giant Shein Group Ltd. The prices of its products from clothes to the kitchen in advance of imminent tariffs on small parcels, to an early sign of the potential impact of the trade war on American consumers.
Most walks in US prices arrived Friday, with markups significantly higher in some categories than others, according to data combined by Bloomberg News. The average price for the top 100 products in the beauty and health category has increased by 51% from Thursday, with some of the items more than doubling the price. For home and kitchen products and toys, the average jump is over 30%, led by a massive 377% increase in the price of a 10-piece set of kitchen towels. For women's clothing the increase is 8%.
E-commerce shopping platforms such as Shein and Temu face a 120% tariff on many of their products because the US government's decision to end the “de minimis” exemption for small packages from Mainland China and Hong Kong. Exporters in recent years have been capitalized with exemption, allowing goods to cost under $ 800 to enter the US without tariffs or customs duties. Washington will also increase the per-postal-item fees on goods entering after May 2 to $ 100 and higher after June 1.
As recently on April 21, Trump said in a social media post that “almost there No inflation“Due to the downfall of energy and grocery prices. But Shein's price increases reflect the latest Chinese retailers' efforts to pass at least some of the excessive costs of importing US consumers.
Back in February, toAsk for a coverFrom Trump's tariff policy, Shein offered incentives to some of the Chinese suppliers to set up a production capacity in Vietnam. Temu wants Chinese factoriesSend their own goods in bulkDirectly to the American warehouses, adopting what is called a “half-custody” plot.
Temu and Shein saw sales that bounced in March and early April while American buyers stock everything from makeup brushes to home appliances before rising prices led by tariffs, Bloomberg Data DataShut up. Both companies have announced earlier this month that they will raise prices in the US.
Generally, prices rose nearly 10% for Shein in the US from April 24 to 26 based on a Sample shopping cart filled by Bloomberg News with 50 items from a set of categories. During the season, 7 out of 50 sample items were removed in the US. In contrast, Shein's prices in the UK have remained unchanged and there are no -dedelist items.
Of the 43 items still available in the US cart, 30 has a price increase of more than 10% in two days.
While the broader price adjustment came on Friday, some goods became more expensive. Prices for twelve -two top products in the women's clothing category in Shein increased on April 22, pushing the average price for the top 100 category products to $ 9.06, from $ 8.68, an increase of more than 4%.
This story was originally featured on Fortune.com