The decline in South Korea's marriages is the possibility of a dating app, said Match Group Asian CEO
South Korea– Eastern -amiac marriage and childbirth decline poster – it looks like a weird target market for the match group, the operator of the dating platforms such as Tinder soul.
In the long-term relationship “Korea is a fierce challenge”, married to 40%”quite shocking” in the 10-year period, Malgosia Green, Asian CEO of Asian.
Match Group recently launched its pair-application-korean version aimed at more serious relationships or marriage seekers, contrary to random applications such as tinder and soul. (Match also offers Tinder in South Korea)
Green thinks that couples could fit well for the South Korea, taking into account the success of the application in the neighboring country in Japan, in another country where a refusal Population.
By separating the government's data, he suggests that in Japan ten marriages happen due to couples. “Twenty -five percent of Japanese marriages take place through dating applications. We can infer our share of this because couples are the Japanese leader,” he explains.
Match has adapted couples to the Eastern Markets. The application asks users with difficult questions, such as “how often you want to meet your mother-in-law” or “do you want children”: uncomfortable in any date in the environment, but perhaps especially in East Asia, where people tend to be more cautious.
Couples do not appear to be open to these answers, but the application tries to match people who answer the “real mind” questions.
“This is a function of reaching our market to the Korean market,” says Green.
Asian demographic changes
Despite the gentle rise of last year's births and marriages, the South Korea is owned demographic situation The most extreme among the East -among societies remains, followed by Japan, and others like Singapore, Taiwan, Hong Kong and continental Hina.
South Korea announced in 2024 of 222,400 marriages, which had fallen to 322 807 in 2013. The fertility rate fell during the same period, falling in 0.75 children born in 2024, which have fallen to 1.19 children in 2013.
Where's the next match in Asia?
Match announced the sales revenue of 2024 of the $ 3.5 billion, which is 3% more. But Asian sales revenue fell by 6%in the same period, reaching $ 284 million. Global salaried users also decreased in 5% in a year to reach 14.9 million users.
A company recently brought Zillow's co -founder Spencer Rascoff is CEO of it in February as he tries to attract more users.
However, Green thinks of new opportunities in the Asian-Silent Ocean, watering of the 2024 year in an area that is 9%for Asian users to reach a million users.
Not only does Japan and South Korea try to give financial incentives to encourage people to have children, but they are actively trying to meet people through events such as getting to know the government's speed. Green says this match has already worked with the Japanese Prefecture governments.
If the match is now focused on South Korea, Green is looking for the next goal in India in Asia.
Despite the history of long -term marriage, Green says that today's parents of India are hoping to give their children more agency. Marriage with love is more accepted today, compared to five years ago, Green says.
“We see an opportunity there for a high -marriage -oriented application,” Green says. “Nobody plays this room on a scale.”
This story was originally reflected Fortune.com
