On-chain behavior survey: Europe leads new wallet creation, chains become more specialized
On-chain behavior shows some major trends as previous web3 and decentralized tools have become widely adopted. Most on-chain users are looking for trading opportunities, but decentralized social media is also growing.
On-chain users are ridiculed by increasing web3 complexity, decentralized services, according to recent research by reown with the help of data from Nansen. Many trends make up on-chain behaviors, which re-adjust the crypto market.
Reown, Rebranded From walletconnect, creating app and wallet SDK kit for on-chain experiences. To better serve its customers, the reown conducted deep research on user habits, experiences, and the most in-demand apps.
The company based on its findings in a survey of 1,038 users, queried in February 2025, which expands similar queries from 2024 to monitor emotions over time. Nansen has added transaction data to explore the emotions and request of the app.
On-chain users flow to trading, defi and payment
For the query period, only 17% of users are newcomers to the crypto market. The largest group of users, 56%, are entrepreneurs who have exchanged crypto over the past three months. 47% of Crypto was used for payments, and 45% contacted the defi protocols.
Airdrops, gaming, and social apps are also attractive, but only 17% of users are in touch with NFT protocols in February 2025. Participants were already -overlay, and some reported some types of apps and using cases. Management is a relatively slow case of use, with only 6% of users reporting some type of vote through their purse.
Most users are in intermediate in the extremely comfortable category, with 14% of users reporting advanced contact with apps. The relatively adult crypto market in 2025 continued to see experienced users and merchants return for many occasions.
As more web3 projects offer incentives, some users join for social factor, while others respond that they are more interested in the value of airdrop.
Bitcoin remained most widely held possession, chosen by 64% of respondents. Meme tokens showed the largest gains, with up to 37% of respondents holding some type of meme. For the same period in 2024, around 20% of users held meme tokens.
Europe is leading the new purse creation
The use of the wallet grows, reflecting on emerging on-chain contact. Europe is the leader of New Wallet Creation, while Southeast Asia is the leader in coherent purses and on-chain contacts.
North and South America have fallen both in terms of purse creation and connection beyond the remaining one of the largest crypto markets. The user's behavior of the US purse is still the remains of harsh crypto regulations of the Biden administration, as mentioned in the survey role.
Many other on-chain users have managed the management of many purses due to the ecosy system fragments of different chains. 48% of users maintain many purses due to lack of interoperability, and 44% are reported security as the main reason.
Mobile wallets are still the most widely used type, with a growing demand for hardware wallets. New users tend to try more purses of various types, while experienced merchants combined around large brands, choosing the dominant Binance and Coinbase purses.
Wallet users became more expert, using Ethereum as a layer of regulating and for defi contacts. Solana users are often linked to Dex, while those with BNB's purse have moved to the specific Binance services. Base users are the most diverse in terms of on-chain behaviors.
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