New details have emerged for Robert F. Kennedy Jr.’s multi-million dollar ‘Take Back Your Health’ campaign
At his latest plea to “Return America,” Health Secretary and Human Services Secretary Robert F. Kennedy Jr. has prepared to launch a wide ad campaign to influence American practices.
In a document obtained by NBC newsKennedy's department detailed a four -year campaign “Take Back Your Health”. It can cost around $ 20 million in labor costs only, according to someone familiar with the effort, the NBC reports.
It will come just a month after the secretary claimed to “do more for less.” He announced a widespread reduction in the department's budget, threatening thousands of jobs and daily operations of long agencies, such as Medicare.
The campaign used a public relationship with the public and used 30 people to create ads, which would run three times a day on five networks.
“The empowerment of Americans with the knowledge of making healthy decisions is central to the HHS mission.” While HHS does not disclose specific costs for the initiative, the competitive RFP process is designed to ensure that funds are used wisely and deliver the greatest investment for Americans. “
The campaign aligns with the secretary's agenda of preventing chronic conditions through healthy living habits, such as eating well, exercising, and managing stress. The campaign, according to the document, will encourage people to “take a promise” towards a healthy lifestyle through “clean food” and “spiritual growth.” However, there is no mentioned funding for improving health literacy or making more nutritious foods that are easier to access, according to the NBC.
This story was originally featured on Fortune.com
