TETHER, the group behind USD ₮, the most used squap in the world, made an official strategic movement on April 24, 2025: it exceeded the threshold of 10% of the capital issued from the SPA of the Juventus Football ClubOne of the most renowned international football clubs internationally.
The operation, which took place on April 15, 2025, brings the share held by Tether Investments, its from CV to 10.12% of the share capital. Corresponding to 6.18% of voting rights.
This is an increase compared to the previous participation of 8.2% of the capital (5% of votes), already announced publicly.
This consolidation fastening One of the main shareholders of JuventusWith an important position that could influence not only financial dynamics but also future Bianconero Club strategies.
With the acquisition of more than 10% of Juventus, Tether strengthens his presence in European football
Founded in 1897, Juventus is considered one of the most prestigious football teams in Europe.
The Turin club has an impressive record, with 36 series championships A,, 14 Coppa Italia,, 9 Supercoppa Italiana,, 2 European cuts (now Champions League), and 2 intercontinental cups.
Its sporting heritage resonates far beyond Italian borders, with a faithful and passionate world fans base.
On the contrary, Tether represents an innovative actor in the digital economy, an undisputed leader in the show of Stablecoin.
USD ₮ is used daily 400 million users worldwideOffering a stable form of electronic money, anchored at the value of the US dollar.
The union between these two worlds – football and blockchain Technologies – Promises strategic developments which go beyond a simple financial participation.
According to the press release, the investment reflects Tether long -term commitment to Juventus. Thus emphasizing confidence in its economic and commercial growth potential.
The initiative is not limited to the active aspect. In an official declaration, Paolo Ardoino, CEO of Tetherdescribed participation as “A commitment to innovation and sustainable collaboration”.
The executive stressed how Juventus seems to be well positioned to direct the adoption of emerging technologies in the world of football. In particular, those aimed at improving fans commitment,, digital experienceAnd financial resilience.
Tether is not new in transversal investments. The group has allocated significant resources in recent years to rapid expansion sectors such as artificial intelligence,, biotechnology,, social networksAnd Global digital distribution networks.
Interest in Juventus can therefore be read part of a broader strategy integration between the physical world and digital infrastructure.
In addition, the company expressed its will participate in any future capital increase by the club. Not only to avoid dilution on his own, but also to Strengthen the financial basis of the sports company.
Governance and perspectives: to a shared board of directors?
Another update contained in the announcement concerns the Possibility of forming an integrated board of directors.
Although no other detail has been provided concerning the moment when the names involved, the hypothesis of the creation of a shared steering body highlights the will of the two parts of Build stable strategic cooperation.
This can have an impact on operational, commercial and technological decisions.
For a club like Juventus, always looking for tools to contribute to the highest European levels on and off the field, The technological contribution of the attachment could be decisive.
In a context where digitization has become an essential resource, the know-how of the company Stablecoin could result in concrete projects: owner platforms, tokenization of goods and services, immersive experiences for fans and innovative monetization models.
The entrance of a player like Tether with A participation exceeding 10% in a better European club represents a strong signal. It is not only a sponsorship or a simple brand, but an investment in equities with a potential impact on Long and long strategies.
Juventus, already a pioneer in the past in digital communication and global marketing, could further accelerate the modernization process thanks to this new partner.
The competitive context is clear. Among fans, NFT, virtual experiences and metavese football, Sports clubs evolve towards real world digital ecosystems.
From this perspective, the Alliance with Tether can serve as a lever to relaunch the brand of Juventus not only at the top of Italian football, but also as a model of innovation on the international scene.
A look to the future: partnerships with a potential transformer
With this movement, The attachment between fully in the mechanisms of the European football industryCombining financial investment with a specific intention of operational and technological collaboration.
Juventus, for its part, wins not only an important partner, but also A privileged gateway to the world of crypto, blockchain and AIsectors that gradually reshape the global economy.
Although Concrete operational details that will come from this new alliance are not yet knownIt is obvious that the two parties see in this agreement a transformative opportunity.
Future developments – potential digital services to the creation of innovative sports ecosystems – are always at their embryonic stage. However, they set the foundations for a new season of growth and experimentation.
At a time when the boundaries between sports, technology and finance are becoming increasingly vague, Tether's decisive step in Juventus could Set a new standard for partnerships between football clubs and digital economy players.
It remains to be seen what the tangible fruits of this collaboration will be, but one thing is certain: football, as we know, has entered a new era.
