- The founder of Musk Construction changes the name of the company so that he is not associated with Elon Musk. Steve Riabov came to the United States of Ukraine and was not satisfied with Musk's comments on the country and his work with Doge. Musk’s approval rating among Americans is lower than Trump.
Steve Riabov came to the United States of Ukraine and was quickly inspired by the success of another immigrant. So when he started his kitchen and bathroom renovation company six years ago, he did not hesitate to name him after his hero.
Today, the owner of Musk Construction regrets this decision. The company is booming, but Elon Musk's public comments on Ukraine as well as its actions in Washington convinced Riabov to eat the costs of a name change.
This will operate from $ 15,000 to $ 20,000 while the company finds brands and permits. He will also have to obtain new license plates to replace the “Musk Up” and “Musk Inc” which are now on its vehicles. For Riabov, however, it is not a difficult choice.
“I can't stand it,” Riabov said USA today. “I no longer align myself with all its values. I have to change the name.”
Riabov is hardly alone in his impressions changed of musk. The popularity of the Tesla billionaire CEO has been decreasing since he aligned with Trump. A new Washington Post/ ABC News Sold found its approval rating was held at only 35%, Lower than the low historical figures of Trump at 100 days.
The number of people who disappear the work he does is now 57%, compared to 49% two months ago.
Riabov, who came to the United States after being kidnapped by the Russian army in 2014, suspected of being a Ukrainian spy, obtained political asylum and began to do work to the handyman. He improved his English by reading books and listening to audio books. It was a musk biography that caught his attention, however.
When he launched his own business in 2019, he decided to appoint it in honor of Musk. Now Riabov, who became an American citizen last year, says that he thinks that the name of musk is “bad for business”.
This story was initially presented on Fortune.com
