Lidl goes upmarket with a focus on elite London postcodes as part of its aggressive $665 million U.K. expansion
While the stars of Made in Chelsea The organic quinoa may find that it is a bit more difficult to find in their new local cover, a shopping trip there will surely prove more effective than seizing the whole food market.
And that was before they met eclectic discovery enticements within the middle lidl hallway.
The news that they could rub on the shoulders came after German grocer Lidl discounts the ambitions to open 40 new UK supermarkets this year while preparing to spend nearly $ 665 million in expanding the Estate at the UK store, including a list of London locations such as Kensington, Notting Hill, Covent Garden, and soho.
Dear postcodes are just a few of the more than 250 potential new locations of the site identified throughout the UK capital, with a special focus on wealthy central neighborhoods, along with suburban locations, high street sites, retail parks and shopping centers.
Quite a lot everywhere, in other words.
LIDL currently has more than 120 stores within the M25 Freeway that has been in London and said it has requirements for at least 100 more, while it has nearly 1,000 stores across the UK.
The construction of a new regional hub in Leeds is also set to start this year.
“As we enter our four -decade in Great Britain and get hurt to a thousand stores, there are still many parts of the country crying for convenient access to a LIDL store,” said LIDL GB chief real estate officer Richard Taylor. “This level of investment is a clear sign of our ambition.”
In fact, the confident expansion plans follow the hot heel of the LIDL heels and its German Rival Aldi is both getting market sharing over the weekend of the Easter Bank holiday, despite this being more commonly being a time of year when the larger supermarket chain makes the biggest acquisitions.
Lidl saw the market sharing increase by 0.4 percent points to 7.7%, according toDataBy NIQ, while Aldi-who had slightly more stores than its rivals-the market sharing reached 0.2 percent points to 10.5% within 12 weeks to April 19, reaching a full time high at the beginning of April when it hit 11%.
Lidl, who has run in the UK for 30 years, posted a 16.9% increase in annual income to over $ 14.5 billion in its latest accounts, with pre-tax revenues jumping over $ 293 million.
The British's ambitious plans are glass in the US, where the North American North American operation, after a stop/start history in the US, is currently growing its trace of the New York City, with plans to open a store in Brooklyn on May 23 after the previously opening at the nearby gateway center mall, with another pipeline inside the mix of Brooklyn's Brooklyn's Pipeline Heights complex.
LIDL US currently has more than 170 stores throughout the nine East Coast and Washington states, DC
Meantime Aldi, with significantly larger presence in North America than its rival, continued to push ahead of US expansion and recently opened the first two stores in the Las Vegas area, with more followed, as they aim to open more than 220 stores this year. Aldi's longer goal is to open 800 new locations by the end of 2028.
This story was originally featured on Fortune.com
