Trump Media Group Plans Utility Token for Truth Social in Expanding Crypto Strategy ⋅ Crypto World Echo
The main dishes to remember:
- Trump Media said he would publish a utility token, as well as a digital portfolio for the truth + subscriptions.
- The company was also going to allocate its funds to investments in Crypto theme FNB and other digital asset companies.
- The tokens associated with Trump fell in value after the announcement.
Utilitarian token in preparation for TRUTH + subscriptions
Trump Media & Technology Group (TMTG), the company behind Truth Social, develops another Crypto initiative. In a letter to the shareholders, CEO Devin Nunes said that the company was looking for a usefulness token and a digital portfolio, initially aimed at allowing payments for Truth +, its conservative streaming service.
The digital portfolio would finally extend to other services also, in a concept, the company calls “the ecosphere of truth”. The examples include Truth Social, the company's social media platform of the company and TRUTH.FI, its Fintech division which was launched in early 2025.
Although TMTG has not confirmed if the token will be based on blockchain, utility tokens and digital wallets are standard tools in cryptographic space. The token is part of a reward system to stimulate activity within the ecosystem.
The initiative supports TMTG's objective to build a parallel economy for its “patriotic” user base.
Move wider in crypto and digital finance
Going further from the token and portfolio, TMTG undertakes large -scale financial companies. The company works with Crypto.com and Yorkville America Digital to negotiated funds on the stock market (ETF) combining traditional actions and cryptocurrencies. These ETFs could offer a brand “Made in America” and will be available via Truth.fi, the company's crypto and investment platform.
The company had previously declared in January that it planned to bring back up to $ 250 million from its Bitcoin cash reserves and other assets linked to the crypto. It would be supervised by the venerable financial institution Charles Schwab, in a hybrid model which combines the enthusiasm of cryptography with institutional railing. This investment objective is intended to allow Trump supporters with access to alternative financial tools.
Even Flump follows the announcement of the tokens
The reaction of the market to the proposed utility token was lukewarm. Post action Letter Release, n ° 45 Same offensive even on Solana's blockchain, simply called Trump, dropped 11% in 24 hours, part of a summit of its summit of some $ 73 in January. At the end of April, the price was about $ 0.01.
Melania Trump, also on Solana, also lost almost 10% during the same period, to end at $ 0.40 – down considerably compared to its January 13.05 summit. The drop in prices has aroused doubts about the long -term viability of the Trump brand crypto – despite recent efforts to stimulate demand as an exclusive dinner for the best holders of coins.
Interest conflicts and regulatory risks
The additional TMTG foray into the crypto has raised political and moral issues. Even after having placed a 59% participation of the company in trust in December, President Trump continues to face accusations conflicts of interest. Critics fear that his political influence could influence regulatory decisions in favor of companies related to him or to family members.
One of the most disputed is the promotion by Trump of World Liberty Financial, a deffi platform for which he was nicknamed “Chief Crypto Advocate” and which should receive profits. The company is 60% owned by the Trump family, which has led the legislators to wonder if friendly policies could promote cryptographic companies aligned by Trump.
And this examination was only intensifying, because the Trump administration took measures to encourage pro-Crypto regulations by following the messages, by weakening the application units, by putting pressure for stabbed laws and by proposing a Bitcoin strategic reserve.
An expansion crypto empire “America First”
The utility token scheme is only the last chapter of what quickly turns into an extent of Trump breach crypto. Apart from the Truth +, Truth Social and Truth.fi, the ranges of products associated with Trump now include:
- Several collections NFT
- The same Trump and Melania
- World Liberty Financial is a DEFI project
- A Trump brand real estate game in preparation
- A proposal for the Bitcoin extraction company
- A next stablecoin
The cryptographic community and political guard dogs are skeptical, but Trump's basis seems to obtain it. The TMTG, which became a public in March 2024, raised an evaluation of $ 8 billion, but the company is now valued at $ 5.5 billion, after the closing Tuesday at $ 24.98 per share, a drop of 26% year at the start. The next shareholders' meeting can shed light on the progress and regulatory strategy of the token.
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