It is difficult not to leave shelves lined with protein -packed snacks in your local grocery store. More brands are used by protein crazy, from cereals and kringles to cookies that they pack a protein pound.
Now your late -night movie snack muscle makeover will be made. Khloé Kardashian, co -founder of Good American and Reality TV Star, said Khloud Protein Popcorn plans to hit the shelves this week.
“I've always been a snack and constantly looking for opportunities that are comfortable, healthy and tasty good,” Kardashian said in a statement New York TimesTo.
Each portion of a snack that does not contain seed oils offers seven grams of protein and has three tastes: sweet and salty kettle corn, white Cheddar and olive oil and sea salt. Protein comes from what the company calls “Khloud dust”, a mixture of milk protein and seasoning.
Kardashian is the last entrepreneur to join the obsession of the proteins. More than 60% of consumers increased their protein consumption in 2024, according to the study Cleft—Mens and millennia have tended to slide rather than a meat plate. The global protein snack industry was overestimated $ 50 billion in 2024. And it is expected to be doubled by 2032.
Protein is an important macronutrient that supports muscle growth and helps people stay full and tense. It is generally advised to consume 0.8 to 1.2 grams of protein per kilogram of protein. Older adults, especially women in menopause, should increase their consumption by up to 1.8 grams per weight due to age -related muscle loss.
The larger protein leap, catalyzed by high -protein recipes and an increase in infused snacks with proteins, may exceed the importance of nutrients. People who consume healthy foods such as yogurt, beans, legumes or lean meat usually meet their daily protein needs.
“Most Americans take more protein anyway than they need,” said Stella Volpe, president of the American Sports Medicine College TreasureTo. In addition, experts recommend limiting the consumption of processed foods, such as packed snacks, in favor of rich foods and proteins.
But for Kardashian, there is no typical protein -packed meal in cards.
“Protein wise, I'm not anyone who is going to sit and have steaks and eggs throughout the day and I have to consume protein. I went to fitness stores to get, grab and go to proteins. PeopleTo. “I really wanted something selfish that tasted great that didn't have a lot of ingredients I got [fulfill] The consumption of my protein [with]To. ”
For more information on nutrition:
- RFK Jr. warns seed oils by poisoning Americans and a new study shows a possible link to cancer
- This future superfood could be a better secret of sleeping
- Healthier Agerid followed this diet, according to a wiping 30 -year longevity study
This story was originally reflected on Fortune.com
