In its latest move to compete with the Google search product, Openai announced that it was launching an e-commerce experience within ChatGPT, including product recommendations, reviews, and buy buttons that led directly to the website.
With over a billion searches that occur at ChatGPT each week and the dominance of Google's search starting to slip, the e-commerce landscape is moving fast-for direct brands of brands and online retailers, this is a wake up call: if your products are not discovered on AI platforms, your risk will leave.
Here's everything you need to do to make sure you're in the game.
Priority #1: Manage your online reviews
A critical step in preparing your e-commerce store for ChatGPT shopping features is managing your online reviews and how people talk about your brand.
As the Openai product Adam Fry said in Wired, this shopping experience will “be more personalized and conversation, rather than keyword focused. It is trying to understand how people examine it, how people talk about it, what are the pros and cons.”
In other words, AI tools are highly dependent on your customer's emotion and feedback content to recommend products.
To stay competitive, you need to control your online footprint reviews on all relevant platforms where your customers leave comment, including Google My Business, Trustpilot, Yelp, Facebook reviews, and industry -specific sites such as TripAdvisor or G2, depending on your niche.
Of course, you want to make sure your pages are active and population, with your logo, a description of your business and products, and links to your website. (And to make sure that they are -index, link to reviews on these sites from your own website.
But you also want to make sure they are a population of reviews about the products you are trying to highlight.
You want to make sure these pages are active and contain tests that feature your products. One method is to use a service such as reviews.Shop that helps you copy and paste reviews from a resource (such as Google) to others (such as Trustpilot) so you squeeze hard-working tests.
Priority #2: Leveraging Schema Markup To ensure your products will be discovered by AI platforms
The next step in positioning your e-commerce store for ChatGPT shopping features is a bit more technical but absolutely important: developing and optimizing your site's schema markup.
What is schema markup?
The schema markup, also known as structured data, is code that you added to your website that helps search engines and AI models such as chatgpt to understand the content and the entire context of your pages.
By using schema, it is important that you speak the language of search engines and AI platformsThat makes it easier for them to accurately represent your products with search results and shopping shopping experiences.
You may have seen products on Google with things such as product ratings, prices, and presence on the search page itself. Most of these assumes are just an ad but often these rich snippets are a website result that puts work on their schema markup.
How to check your schema
There are many direct direct-to-consumer content management platforms (DTC), such as Shopify and WordPress, to hold the basic schema markup for you, but you do not want to rely on: E-commerce shop owners must verify that all of the main product details are obtained and passed to search and AI platforms.
To check yourself, use tools such as schema validator on schema.org where you can enter your product page URL and see what articulate.
If your search returns an error, specifically “unspecified type,” your content management system does not form a schema of any kind.
Direct-to-consumer e-commerce operators want to see that their content management system generates a schema with the type “product.” And when you tap on the schema of that product, the list must contain, at Minimum:
- I -type
- Name
- URL
- Description
- image
- brand
- Aggregaterating (including type, ratingvalue, and ratingcount)
- Offers (Especially if you usually run discounts or specials – this can ensure that this information is forwarded to the front -dulo on Google or Chatgpt)
How to build or optimize schema for AI platforms
If your content management system is missing a schema or if you are not getting a full range of information generated default, there are some potential solutions:
- Leverage plugins or extensions available through your content management system. There are tons of schema plugins for WordPress, Shopify, and more.
- If your content management system does not provide plugins to do this, you can do this with the old fashion method, forming your own schema code (I like the dentsu schema builder) and implement it yourself by gem within the section of your code code.
If you stay ready, you don't have to prepare
With new chatgpt shopping features, e -Commerce's future is moving toward This is more important than ever to ensure your product data, reviews, and online reputations are accurate and up -to -date.
As you monitor your product and SEO descriptions, you will need to keep an eye on how your business appears on each channel, from review sites to structured data.
Or risk left in dust.
