Very few sportswear companies reach the level of the Nike (NKE) or the media coverage. During the summer of 2018, the headlines swam with Nike's name, praising or punishing the company for naming the polarization footballer Colin Kaepernick for their last advertising campaign. Nike is constantly making news for big athletes with campaigns, from Kobe Bryant to Michael Jordan, Tiger Woods and many others.
No matter what you think of politics, it is undeniable that its impact was meant that the company's revenue has a point in the revenue; Immediately after the release of Kaepernick's advertisement, Nike Stock rose sharply over 6.25 percent, translating $ 6.38 billion was added to the value of a sports giant. The company also stated that the controversial advertising campaign was also the most engaging. On social media platforms and the whole nation, the name “Nike” tilted the entire web.
In addition to his parents, more controversial campaigns, Nike celebrates his 50th anniversary in 2022 with the beautiful advertising of Spike Lee. In addition, the company sponsors a huge number of athletes that appear here as athletics, tennis, golf and other sporting events take on public consciousness throughout the year.
The Internet is far from the only place where consumers see Nike's signature. The company supports athletes, teams and events around the world. No matter where you are, be it a stadium, a park or a court, it is likely that at least one of the players will wear Nike.
Nike is a market leader in sportswear and keeps the tight tabs of its competitors and Under Armour to maintain its position. Becoming a Nike shareholder is a great way to cut profits.
Why invest in Nike?
Nike products are more than just buying a pair of sneakers or staples. Nike wearing athletes see themselves as an extension of the brand. Three principles direct the success of a sports manager:
Confirmation of celebrity
Each year, Nike peeled out millions of dollars to ensure the most talked about athletes with his or her signature.
From basketball legend Michael Jordan to tennis superstar Maria Sharapovan, one thing is certain – if the athlete is at the top of his field, it is likely that he will receive Big Bucks for Nike Sports during the game.
Every time Nike Gear tennis players get to the field, this is obvious. Tiger Woods even looks at the golf course and we all remember that he uses Nike Gear. You invest in a company that must be aware of extremely profitable sports.
Sport never stops
Sports leagues around the world (and especially in America) never stop. These are some of the most profitable companies in the world and Nike encourages many of their athletes. In addition, Nike has clothing deals with many of their teams and the best players. For example, the entire NFL team, who carries Nike Gear, earns a lot of money every year – so you pay for a move and free advertising.
The force of social media
Nike recent campaign containing Colin Kaepernick It is far from the first time the company has demonstrated its full control over the social media landscape.
In 2017, Nike launched his ambitious Breaking2 projectwhich challenged world-class marathon runners to finish the 26-mile run in less than 2 hours-it has ever been achieved. The post exploded in social media, spreading like a virus on several platforms and reaching consumers around the world. The brand focuses on high quality content over quantity, which has led Nike's position as one of the top corporations in social media.
Diversification
Nike is of all trade that offers products for athletes of every specialty, shape and size. From cheerlead shoes to athletics nails and yoga trousers, Nike offers something to everyone. The diversification of the Nike brand has made it a household name and has contributed to long -term success.
Are you ready to invest your money in Nike shares? Use the following steps to start with the world's largest sports equipment company.
How to Buy Nike (NKE) stock
- Consider the purchase directly through the Nike shareholders' program
Nike offers a direct stock purchase plan that allows investors to buy NIKE shares without using a broker or company.
You must do this to take this route Create an account through computers And dedicate at least $ 500 to a minimum investment. Keep in mind that you will also have to pay the initial startup fee for the 10 -Dollaris to start with Computershare. If you choose this route, leave this guide four steps.
- Choose a stock market broker
If you decide to invest in Nike directly via Computershare, you need to work with a broker to facilitate your transactions. Fortunately, the Internet means that you can now open an account for your broker online.
Broker companies like TD America, Ally Invest and E-Trade are all accompanied by their fees, commission and minimum balances, consider several options before choosing it. Check out the list of Benzinga's best web brokerage companies to find the right broker for you.
- Use your broker platform to place an order
After you have chosen a brokerage company and opened an account, you will need an order for your Nike Stock shares (called “buy”).
Use your broker platform to search for Nike using a checkmark “NKE”, select your order type and add your request. Your broker will then complete your order for you. After the trade has been completed, you are the official shareholder of Nike Corporation.
- Sign up for Nike Dividend Reinvestment Plan
If you decided to buy your shares directly through Nike, you may have to select the company's dividend reinvestment plan. Buying through a broker usually does it automatically for you so you can skip this step.
Turn Nike Investor Relations Team Reinvestment plan to start help.
Where to buy Nike shares
Here is a short list of our favorites:
