How KuCoin Plans to Rebuild Trust in Crypto: Inside BC Wong’s $2B Vision

Why does an crypto exchange invested $ 2 billion in trust?
At Token2049 Dubai, Kucoin CEO BC Wong announced the “trust project”, an initiative of $ 2 billion aimed at improving transparency, security and compliance in the cryptocurrency industry. This decision comes as the cryptography sector is faced with an increased regulatory examination and a need for greater user confidence.
Crop the role of crypto exchanges
In a panel entitled “What's Next for the cryptographic markets: the exchange prospect”, BC Wong stressed that the exchanges of crypto evolve from simple commercial platforms to the integral components of the financial infrastructure. He underlined Kucoin's investments in the revision of his portfolio architecture, the development of real -time data systems and the improvement of security managers. With more than 1,000 global employees, the majority of engineering roles, Kucoin focuses on technical excellence and scalability.
Wong said,
“The role of exchanges has changed. It is no longer enough to launch quickly and repair later. We must collaborate with regulators from the first day – because confidence is not only won by users; it must be built with the entire financial ecosystem.”
The trust project: a commitment of $ 2 billion
The trust project is Kucoin's response to industry trust deficit. The initiative focuses on four key areas: transparency, compliance, user protection and long -term sustainability. By investing in these areas, Kucoin aims to establish new standards for industry. Oliver Stauber, CEO of Kucoin Eu, joined Wong on stage to present the initiative, emphasizing the need for platforms that deserve user confidence. The project also aims to integrate the native token of Kucoin, KCS, more deeply in the ecosystem, improving its utility and governance functions.
Navigation of regulatory landscapes
Kucoin's strategy implies a proactive commitment with regulators. The company brought together a team of more than 20 scientists and analysts focused on compliance, proof of reserve systems and transparent reports. Wong noted that in some markets, regulators expect the participation of the first stages of product development. He also mentioned his intention to reintegrate South Korea after obtaining compliance in major courts such as the United States, the EU, China and India.
For the future, Kucoin plans to launch dedicated and compliant platforms in Europe and Australia in the second half of 2025. These platforms will be part of the wider effort to extend the KCS ecosystem and bring more utility to world users. The company considers that regulations should be considered as a long -term credibility catalyst rather than a constraint. By conducting transparency, risk management and regulatory collaboration, Kucoin aims to shape the next chapter in the cryptographic industry.
Final reflections
The trust project of $ 2 billion in Kucoin represents a significant investment in the future of cryptocurrency. By focusing on transparency, security and compliance, the company takes proactive measures to meet industry challenges. This initiative could create a precedent for other exchanges and contribute to a more mature and credible cryptographic environment.
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