As you already know, Elon Musk was appointed as a special government employee in the Department of Government Efficiency (also known as Doge). This has caused a bit of traction to crypto users. Although Musk's current work has nothing to do with Dogecoin, the meme coins still react to the news.
Clearly, Elon Musk has a huge influence on the crypto world. It only took a headline involving him and the letters Doge to provoke the market. It doesn't matter that it has nothing to do with the meme coin. The Internet sees “Doge + Musk” and assumes we're going to the moon.
And this is not the first time this has happened: Musk tweets triggered multi-million dollars bombs, as his silence destroyed the projects. It goes to show how deep the parasocial economy runs in crypto.
However, people like Musk can only ignite a spark, long-term success falls into a project.
If a token does not have the ingredients, it fades quickly. The hype eventually died, and the charts returned to the flatline. That's why you need to know how to keep attention even when the hype dies.
How to hack the system
Success requires a lot of work and a great marketing approach. It should include a variety of tools that work best for crypto projects. For example, gamification has proven to be very effective. When users not only watch but also play, the relationship grows. Your audience can complete the adventures, climb the leadboards, and invite friends to compete. This way, they can be part of the world of your project.
In Generis, we helped projects move despite a while by developing gamified experiences that drive the user's real activity. Our team conducted research on the effects of gamification along with Claimr, a viral marketing engine for web3 projects.
Yes, celebrities can help boost the popularity of a token, but for a moment. If you want long -term results, you will need something stronger than a tweet. A great approach to gamification with adventures, points, and a community that is really fun will help you.
