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Elon Musk’s European crisis deepens—initial April sales numbers prove devastating for Tesla 



  • Four Key EV Friendly European Markets reported high double-digit drops to Tesla volumes in April with only Norway showing some improvement. So far there is a small sign that the newer model Y is re -altering interest in Elon Musk's brand on the continent.

Europe, the second largest market in the world for electric vehicles after China, appears to be closed for business at Elon Musk's Tesla.

The Beleaguered CEO may be regretted to return to the automaker's chief of Austin this month, as the first batch of national markets has published car sales numbers showing the brand that remains in the freefall on the continent.

Whether it's France or Sweden, the Netherlands or Switzerland, the registrations of the new Tesla vehicles-which sells retail retail-will continue to collapse at high double rates. Now their sales numbers are decreasing the risk of becoming meaningless compared to the United States or China.

Tesla investors hope that the historic weak the first quarter is an anomaly due to a change from the older version of Model YOn sale in Europe since late 2021In the newerly complete with some stronger styles on the front and rear.

In advance of the “Juniper” Derivative's Launch launch, all four Tesla factories closed their Model Y Assembly line for prestige in February, which greatly reduced the existence and contributed to Q1 results with last week's history.

The sale of sales in France, Sweden, Netherlands and Switzerland

The midsize crossover has been the best car seller of any kind around the world for two years straight and accounts for about two-thirds of the brand volume, so any change depends on distorting monthly sales numbers.

But the European business of Tesla appears to be the entire meltdown explosion. In FranceIts volume has dropped 59% to 863 cars for the month. Swedenwhere there is a Working dispute Between Tesla and the Local if the trade union in Metall, the sale of 81% of 203 vehicles was found only in an non -growing market.

In NetherlandsTesla only sold 382 cars in April, a 74% collapse. Switzerland is also a catastrophe – up to 50% to 227 cars.

All of these groceries are relatively rich, have a size of EV public charging network and enjoy a penetration rate for EVs higher than Spain, Italy or most Eastern Europe. In other words, it's probably where the conditions for Tesla are most desirable.

Rather the lonely bright spot isNorwaywhere volumes have grown 12% to 976 cars.

To put this in perspective, the Grand total 19,771 new TESLA vehicles registered in all five markets for the first four months of this year is about two weeks of sales in China.

Germany and the UK have not been published

It is important to note that these figures can still be affected by a slow production ramp and limited availability of Model Y Juniper. Moreover, a number of car markets have not yet published their numbers. The leader of them is Germany and the UK, respectively the largest and second largest in Europe.

But for a CEO who is constantly on the news for all the wrong reasons – if it is deceived in video games and lying about it, allegedly failing child support for some of his 14 children, or Attack at Judiciary Branch For attempts to limit President Donald Trump's power – the risk remains he has ruined permanent damage to Tesla.

Musk political activism in Europe is not well dropped to local customers. Tesla CEO is especially interrupted on behalf of white nationalists such as the founder of English Defense League Tommy Robinson in the UK – someone to the right even Trump Ally Nigel Farage Want to do nothing to her.

In Germany, the picture is little different. Elon Musk is vociferously -backing the alternative Für Deutschland (AFD) in the previous election, a party that on Friday was ruled out a Right wing extremist movement In its entirety and not just its fringe elements.

This story was originally featured on Fortune.com

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