- Use AI to make a video The content is both marked and despised when Deepfakes contaminates the Internet. But technology has become something that has a lot of business and consumer use. The challenge is to keep technology guards, said Daniel Hulme, CEO of Satia.
We all remember the infamous depths of Taylor Swift, President Barack Obama and Volodymyr Zelensky. These videos showed the power, mysterious and dark side of the use of artificial intelligence.
However, AI also has real uses in creating video content for both the company and the consumers, The experts said at TreasureAI conference AI Conference on Wednesday in the United Kingdom in London.
AI “allows us to create content essentially, but you must have the right protected areas and then structures to alleviate risks,” said Daniel Hulme, CEO Daniel Hulme SataliaAI ARM of British communication, advertising, public relations and technology company WppTo. “We have the duty of care to make sure that we use these technologies correctly and responsibly.”
One way to use AI in a responsible way is to continue the technology of people's supervision. Although AI may have reached a point where agents could train new agents, it can cause prejudice and eventually lead to technology failure, experts said. In addition, people are still much more adaptable than AI, Peter Hill, a technology officer SynthesisAI video communication platform.
“One thing in which people are incredible is the ability to adapt. We are durable. We are confident,” Hill said.
Instead of using AI's traditional definition of computers to do things that people can do, which Hill said that he thinks it is a weak definition fire to technology to be aimed at the goal and have adaptive behavior so that it can adapt to the fast changing world.
“We can't see AI systems that are very adaptive,” Hill said. “I think it's a new and next opportunity. Looking at people's ability to use creativity to adapt to a fast -changing world, I think it's quite unique to us.”
However, Hill showed a video generated to the audience to illustrate when advanced technology had changed. Avatar saw him almost identical and had similar maneuvering and voice. Most Syntheesia customers use technical platform jobs to create training and educational videos, so they do not always have to face the same level of public control that may come with AI-generated video content.
“Many people put their business brands on it and they don't want to be in the middle of something unintentional or otherwise illegal,” Hill said. “It is our responsibility to make sure that their brand is placed in the absolute best light.”
On the other hand, WPP and Satalia must be more aware of the use of video content when using AI. During the panel, Hulme shared Jen-ai commercial Developed a WPP company VML. Many people were cheated by the character in an advertisement who seemed to be J-Lo, but which was actually just AI Avatar.
Hulme's company ensures that it has the right management structures to prevent users from preventing copyright violation, he said. He added that their legal adviser is pioneering, how they think that people use this technology safely and responsibly.
And while AI can go wrong, Hulme said we should actually be afraid if AI could go very right. He used an example of “homophile”, a person's prejudice in which we tend to like and trust things that look and sound like us.
“If we let AI open to optimize ads, you can reach the world where you have to sell you. Now it can be very good for business, but it can be enforcement of prejudices and big and social bubbles,” Hulme said. “We have the duty of care to make sure that we use these technologies correctly and responsibly.”
This story was originally reflected on Fortune.com
