- Jaecoo made his elegant Australian debut with actor Daniel Macpherson as an ambassador of the brand.
- Supported by the Chery group, Jaecoo is positioning itself as a high -end challenger from the Australian SUV market.
- The brand announced J7 and J8 to arrive in Australia later this year.
SUV MAKER Jaeco Make elegant Australian beginnings With actor Daniel Macpherson as brand ambassador.
The Chinese SUV brand Premium Jaecoo officially launched under an exclusive event to the Centennial Park in Sydney, revealing its SUV of medium size J7 and announce the Bigger J8 modelwhich will be sold in June.
The launch event, organized in partnership with The Nine Network, brought together Celebrities and presented the announcement of the actor, athlete and spokesperson for the CIDS, Daniel Macpherson, as the first “M. Jaecoo Australia ”.
“I have always been attracted to performance – whether on the set, on the racetrack or in the car,” said Macpherson during the event. “The Jaecoo J7 is one of the most exciting vehicles I have taken. It is elegant, capable and full of innovation, but surprisingly, it comes without the luxury price.”
Macpherson, a longtime friend of Dmarge and Ambassador for the Swiss luxury watchmaker IWC SchaffhausenBring its sophisticated taste and adventurous lifestyle to Jaecoo Partnership.
Jaecoo J7 arrives in Australia
It is also a strong indication of the premium aspirations of Jaecoo. Part of the Chery Group of Automobiles, Jaecoo is intended to position itself alongside premium names established on the Australian market.
The brand's management team was in force during the event. Lewis Liu, CEO of Jaecoo Australia, underlined the brand's commitment to sustainable mobility through the J7 Super Hybrid model. Roy Munoz, commercial director, expressed the brand's philosophy as embodying “elegance, fearlessness and future orientation”.
However, perhaps the star of the show alongside Macpherson was Steve Eum, a world vice-president of Chery's design. With almost 35 years of experience in automotive design through brands, notably Ford, General Motors and Hyundai, the Eum supervises Jaecoo and European design studios and led the creation of the brand's distinctive aesthetics.
“The Jaecoo J7 is one of the most exciting vehicles I have taken.”
Dan Macpherson, inaugural Mr. Jaecoo Australia
The Eum design philosophy for the brand focuses on refined simplicity and authenticity, “pay tribute to the classic SUV proportions while incorporating modern elements”.
The J7 has already drawn the attention of Australian customers.
Jaecoo J8: Something bigger is on the way to Australia
The four -wheeled star was the new announcement SUV J8, which will strengthen the local programming of Jaecoo upon arrival in June. The price starts from $ 49,990.
The J8 is based on the affordable premium aspirations of the brand with quality finishes and features, including high levels of infotainment and connectivity and the choice of a refined turbo-panty motorcycle group.
The announcement of the eight -year guarantee of Jaecoo, unlimited, highlighted the development of the new brand. The “triple 8 promise” is offered in the Jaecoo range and includes eight years of service at capped prices and road assistance.
The brand has also announced an environmental initiative with Greenfleet to establish the Jaecoo forest. This will see 7000 native trees planted in the Strzeleecki nature link In the region of southern Gippsland in Victoria.
