Dear technological companies that always hire as in 2015: in a world powered by AI, everyone can look like a rockstar. So, what do you really get away-and what makes an irreplaceable ux designer?
The illusion of perfect answers
In the AI era, a junior designer can generate a flawless design process in less than five minutes. Case studies? Structured by Chatgpt. UI Mockups? Automatically filled with components of the Figma plugins. Even behavioral questions like “Tell me about a moment when you have failed” can be answered with impressive details – fully manufactured, but fully plausible.
I tried it. I asked the AI to write on a time when I managed a conflict with engineering. He produced a diplomatic response and to the sound that made me want to rent me. Except that it was not me.
Here is a quick comparison:
- Answer generated by AI-AI: “During a major overhaul, engineering pushed a chronology that I proposed. Instead of reacting emotionally, I programmed an interfunctional synchronization, realized on the objectives, and together, we agreed with a progressive deployment which encountered both the deadlines and the integrity of the design. “
- My real answer: “We were already two weeks late. I was tired and the engineer was frustrated. I ended up going to our PM in private, asking for help for mediation. In synchronization, I tried to direct, but above all I listened to and I just recognized the tension. We did not agree that day – we compromised the following week. It was not elegant, but it worked.”
The first answer is polished. The second is real.
Interviews do not measure what they before
We always interview as in 2015: ask for wallets, walk in design processes and throw some whiteboard exercises. But the tools have changed. A candidate can now assemble a polished wallet without ever working on a disorderly project. They can generate quotes from stakeholders, user flows and even feedback reflections that seem deeply thoughtful.
In other words, the performance of the interviews can now be outsourced. But the real design – the genre that occurs in the tension between the unclear objectives, the technological limitations and the teammate of the team – cannot be rigged.
Do you hire rapid professionals or problem resolvers?
The design is increasingly knowing how to collaborate with AI. It is not necessarily a bad thing. But that raises the question: do we assess someone's ability to design, or their ability to cause tools that do it for him?
What happens when a higher level candidate gives an answer to the perfect starry form of stakeholders' dishealthy-except that it is strangely generic? Do we praise them or question their property?
It is not a question of Gatekeeping IA. It is a question of recalibrating which signals In fact matter.
What should we hire for the moment?
In this new landscape, the designers who stand out will not be those who have the most flashy case studies or the cleanest figma files. They will be the ones who will prosper in the tension of the real world, where the deadlines slip, the change in requirements, the stakeholders in disagreement and nothing happens exactly as planned.
They are good at:
- Make decisions with incomplete or contradictory data
- Navigate the ambiguity without waiting for perfect clarity
- Negotiate product management with PMS and engineers when the objectives collide
- Identify the ethical dead angles that the AA cannot anticipate – and have the courage to speak
It is not the types of skills that shine in a step -by -step portfolio or a repeated case study. They surface in living interactions, under pressure, in gray areas where the design is less on varnish and more on the principle.
But how can companies help reveal these qualities? Going to the focus of the presentation to the presence.
- Create a space in interviews for an unicenized collaboration
- Present scenarios with imperfect information and see how the candidate supervises the problem
- Observe how they react to the wave comments
- Find out about something that happened – and do not listen to the result, but for the state of mind
The best designers in the AI era will not just be able to do beautiful things. They can do decisions When the path is not clear and people around them feel more some to have them in the room.
So, let's hire a designer – or their IA co -pilot? Maybe both. But let us ensure that we know which really leads.
