- Trump's 31% tariff plan can send us Rolex prices to sink.
- Switzerland is a career to organize a US trade deal to avoid the worst, but up to that point, expensive buyers summarize for serious sticker shock.
- The 31% hit applies to any watch purchased outside the US boundaries.
Rolex buyersBad news: Your dream watch can be a hell of more expensive, thanks to Donald Trump's plan to slap a 31% tariff on European imports. The latest set of worried tariffs can push Rolex prices into the nosebleed territory, hitting consumers where it hurts and pushes consumers into the hot second market in search of their favorite pieces.
So what does this mean for Rolex customers who want to get their hands on the latest pieces? While the policy is dressed as a “restore jobs to America”, it is expensive buyers to cough up cash.
For a luxurious Maison like Rolex, all from Daytona to date was made in Geneva, which means that every piece towards us will copy the entire whack of Trump's new tariff. And that's before you even start raising your local ad or playing a well -known brand list lotter.
Recent announcements suggest that a deal is currently injured between the US and Switzerland about the imported goods. But until an hour, Rolex announced another price increase to balance the books. Here's how some of our favorite pieces could be affected.
1. Rolex's Submarinener Date – Sale: $ 10,700
Finally 'if you know, you know' dive watch. Slap to a 31% tariff and you look at an extra $ 3,317 USD, which takes retail price to $ 14,017 USD.
2. Rolex Daytona (stainless steel) – sale: $ 15,100
Even if you can find one without the mockery of your soul, the stainless steel Daytona will climb $ 4,681 USD, which means you like almost $ 19,781 USD. And that was before the gray market was fun.
3. Rolex GMT-Master II “Pepsi” -Process: $ 10,700
Everyone's favorite Waitlist list will see the same price jump as a submariner: $ 3,317 USD Extra, bringing it to $ 14,017 USD.
4. Rolex Datejust 41 – Sale: $ 8,050
Datejust, the last day -day driver, will climb about $ 2,495 USD, which removed the new price to $ 10,545 USD.
5. Rolex Day-Date 40 (yellow gold) -Process: $ 39,350
The “President's Watch” also could not escape. Expect to pay an extra $ 12,199 USD, bringing a new sticker price to a whopping $ 51,549 USD – or, put in another method, the cost of a decent BMW.
Switzerland can get a lifeline, but it's far from certain
Interestingly, Switzerland can finish the whole blow, according to Swiss President Karin Keller-Sutter. The US named Switzerland as one of 15 countries for the “privilege” negotiation aimed at softening the impact of Trump's sweeping tariffs, with talks with Treasury Secretary Scott Bessent. It is understood that the two sides are diligently moving quickly to resolve a potential walk in luxury timepieces for potential customers.
Not only did Rolex feel the pinch either: watches, machinery, medical tech, chocolate, cheese, and even nespresso capsules were caught in fire, threatening an exporting economy that relies on the US for billions every year.
Swiss officials move quickly behind the scenes. Special envoys, task forces, and direct calls between Keller-Sutter and Trump himself aimed at cutting a deal. But until something was signed, every Swiss brand landing on the US land was still technically noticed.
Will the watches in the second hand hit the tariff?
Short Answer: It depends on where they are sitting. If Rolex's initial property is in the US, you are safe. No new tariffs. But if you've imported it from another country (even originally made in Switzerland), you'll get slugged the whole 31%. It's all about the country of purchase, not the country of labor. Translation: If it crosses the border after new kick policies, your bank account will feel it.
What is the worst case?
If Switzerland fails to secure a privileged trade carve-out, the 31% tariff can return to strength once the 90-day pause ends. Swiss manufacturers warn of work losses, exports, and economic slowing down.
Economists predict a hit in the Swiss GDP that is around 0.2-0.3%, with Swiss luxury exports that are relatively incredibly price … but will not be missed. In the worst case of a full global trade war, the export of Switzerland's heavy economy will take a serious beating.
And for Rolex buyers? Although the Swiss Franc holds firmly, even if inflation remains enclosed, it is simple: expect to pay a lot, wait longer, and compete harder for both a few watches. The bottom line is if you look at a Rolex, you might want to move quickly. Because the only thing worse than Rolex Waitlists … are Rolex waitlists with 31% of the tax attached.
