A quiet luxury can be a way out and LVMH US CEO is quite happy about it.
“I hope we will hope that we have a quiet luxury that got quite annoying,” said LVMH US CEO Anish Melwani on Tuesday on the Diminity Conference Panel in California.
Melwani described how quiet the luxury has played in two LVMHs in the larger Maison – Loro Piana and Fendi.
“If you ask Loro Piana, they would say,” We've done 50 years of quiet luxury. “And you know, and if you actually look at the Fendi – Fend has had its own periods where it is strongly logged and monograms, and there have been periods where less than 2% of the product line had a logo at all,” Melwani said.
Melwani said LVMH chief Bernard Arnault has admitted that luxury goods buying customers are not monolithic in what makes them achieve. ”
He added that the Maisons in the LVMH portfolio use their heritage to “create a sense of desire”.
LVMH representatives refused to comment further in contact.
The quiet luxury has been the dominant trend of fashion-coov-19-19. This includes the purchase of well -made, finely adapted clothing that prone to minimalism. The popularity of the trend has also seen TV shows such as the “sequence” where its characters hold the logos and choose the effortless luxury of “ridiculously voluminous” logo-heavy bags.
More importantly, the quiet luxury precipitated the boost of clothing without flashy logo buckles or prints that benefited brands such as Loro Piana, Brunello Cucinelli and Hermès with some large names of LVMH luxury houses, including Dior, Fendi and Louis Vuitton.
Bank of America analysts said in January that a quiet luxury direction could simply kill large luxury brands. This is due to the fact that logos that are not a design of designs make many cheap dupes easier to reproduce, analysts said.
This analyst remarks a bad year for luxury. LVMH and the profits of this industry fell in the middle of the macroeconomic headwinds in 2024.
LVMH has had a rocky starting in 2025To. On April 14, the company announced 20.3 billion euros, which is 2% less than a year earlier.
But in the April 14, the company said it “showed good durability and retained its powerful innovative impetus, despite disturbed geopolitical and economic environment”.
LVMH shares are 23%in Paris this year.
Melwani has been the chairman and CEO of LVMH in Northern America since 2016. Before that, he was a senior McKinsey.
