Reaching your target audience can be difficult without the right campaign strategy. Traditional advertising often lacks the brand. Whether it is the Professor who quickly or costly fades programmatic announcements that disseminate impressions without precision. The result? Weak king, wasted and public budgets that don't care.
In 2024, we examined marketing expenses of more than 4,000 technological companies. Here are five surprising ideas:
- LTV: Myth CAC broke out: No company with more than five employees has reached the “Golden” 3: 1 ratio, proving that this metric is most obsolete.
- Influencer marketing = performance marketing: Most companies of your size now use affiliation platforms, which can quietly increase your CAC.
- The advertising platforms are lagging behind: Google, Facebook, Reddit and Twitter announcements are cheaper, but technological sites provide better results. Sometimes you really get what you pay.
- Ads more flashy, lower ctrs: The duration of attention decreases, but making advertising larger and daring do not work – click rates are constantly lowering.
- Personalized campaigns win: Companies that co-create campaigns with technological publications see the best results. Loyalty and conversions are won, not expected.
💡 What makes Hackernoon campaigns different?
In short: Increase customer contact points by 150% for greater visibility, retention and conversions.
With more than 2 million monthly readers, more than 8 m and monthly pages, 130K + published stories, an average reading time of 3:02 minutes by user session and 50K + contributed writers, Hackennoon maintains the prestige of a quality technological publication while remaining free from clicks and paid doors. Our audience is mainly based in the United States (40%) and Europe (20%).
🧠 So, how to operate advertisements without ruining the atmosphere?
We do not want to announce the shoes you have planned to buy on the web, we want to surface sponsors which are relevant for read subjects, such as the blockchain sponsors on the content of the blockchain. We believe that sponsorship is not bad, if it is done well. What is bad is surveillance. Our sponsors will be by subject.
Our promotions are like display panels – relevant to content and not the individual player.
Many major technological publications clutter their pages with intrusive announcements that overwhelm readers – making them easy to ignore and ultimately ineffective. Here is the proof:
Our discreet and all-in-one targeted announcements, however, avoid “can I read a blog without being struck by a million announcements?” experience. In addition, they give 5x CTR higher!
- Display ads: Pike the attention via a sticky yellow bar | The first point of contact of the reader and the reminder of a seed brand via your logo and CTA
- History page ads: Create an interest via the banner's comments section in width to filter non -serious prints
- Conservation page ads: Generates desire on thousands of related pages via a position tile banner with CTA
- Newsletters and audio: Improves action via newsletter banners and visible / audible audio advertisements only to your target audience
See the difference in advertising space?
Our sponsorship investments are minimalist and not intrusive. No side bars, no people, no video advertisements. We care about quality reading and will never move away this experience of the reader.
🎯 For whom is it perfect? Brands that seek to generate quality prospects as soon as possible
Reach 5x other clicks With our contextual ads! Target your industry specifically and earn millions of impressions each month, which causes clicks that convert. Your brand will be presented on newsletters, audio integrations, banners, logos and tiles-a real all-in-one advertising solution in Under $ 10 CPM!
Our back advertisements gradually raise your CTR:
- 0.15% CTR: CTA + high -end logo: draws attention and follows the intention
- 0.45% CTR: Conservation bleeding banner: the node of our contextualization
- 0.56% CTR: History page banner: intention of intention made with taste
- 1.2% CTR: Newsletter Banner + CTA: follows the intention of the reception box
- 4.5% CTA: Audio CTA + Logo: Auditor exhort to act on intention
📈 more, results that impress your boss and ICP
Galvanize a niche … in a niche … in a niche!
Our targeted ads allow you to focus on a specific audience without diverting your budget to a wider and less relevant audience.
Expected results:
- 48% increase in QOQ results
- Hyper targeted impressions qoq
- RISING CTR QOQ
🛠️ This is how advertisement by the relevance of content at Hackernoon works
- Hackennoon organized 110,000+ Technological tags to date
- These tags are grouped in the categories of parents concerned as AI, web3, programming, startups, cybersecurity, financingand more!
- Each story organically obtains eight relevant technological tags and a category of parents
- Sponsors buy multimodal investments on the relevant categories with all labels and stories.
- These advertisements include banners, logos, newsletter advertisements and audio advertisements – Really AIO (activities, interests and opinions)
- Optimized for: Recall and clicability of the brand (Get 5x clicks for the same impressions compared to elsewhere))
Book a meeting with us to find out how AWS, Brave, Datasex, Bright Data, Twilio, Sonarsource, Algolia, Algorand, Postman, Ionos and thousands of other technological companies combine Hackennoon to target their audience.
Stay creative, stay emblematic!
