There are two types of traffic on the Internet: fast traffic, which you need to pay and organic traffic, which is “free”. What does that mean?
Paying traffic is simple and lies in our general understanding of purchasing ads. You buy an ad, you ask people to present themselves and check your product. When you lack money in your countryside, traffic stops. It is a finite resource that tends to be expensive if we are talking about a large business.
The second type is SEO traffic. This is the flow of customers you get search engines. Or in the current reality of social media, it is traffic -oriented traffic by content. When you produce a certain content, whether it is an article, a YouTube video or an Instagram coil, when a user scrolls his flow, he meets your content and if he likes what he see, he can be redirected to your page. Now, why do I call this “free” traffic channel (with quotes)? Indeed, this content does not only appear, it must be created and created in a very specific way, depending on the nature of your business and therefore the advertising campaign. It takes time and it requires resources, so it's not completely free. However, unlike paid traffic, which is pulled by a specific sum of money that you are ready to set up, there is no time limit on quality content. If the article is useful, it provides useful information and remains relevant, it is enough to publish it once to continue driving traffic. It is not unreasonable to claim that quality content provides higher yields than an advertising campaign simply because this chain is not limited.
Does SEO count
The age of SEO began in the late 90s and went through different stages, we have spent life of the way of deceiving Google to improve research algorithms. It is 20 years later and we barely met on cases where Google index does not just because someone intelligent fell for algorithm. It is also for the better, because we have finally stopped pointing the internet with barely readable collections of random words and moved our objective of liberation of precious content. And if it cannot be really precious, it can at least be entertaining.
The subject seems to be the one that has been studied and explained to all those who do not listen to and listen to. SEO articles are everywhere, there are a million companies only dedicated to polishing your content according to SEO requirements, there is a SEO person in each company, and there is software for each objective linked to SEO. What is free about this? It is a whole company and it is so tall and motionless that it will not disappear if we try to do it. Well, here is the thing, free traffic is here if you are ready to reach it.
The new SEO age
In 2023-2024, we saw a radical change in the story that made its way in our life, without any intention to stop. You guessed it, I am talking about AI assistants like Chatgpt, Deepseek, Claude, Siri and Alexa. It took a while, but in 2024, the AI finally controlled the competence to find information online. Before that, it could only work with archives. But now that it is possible, we must understand how AI exactly surfaces on the web. It is nothing similar to the way we do it or the way Google himself does. It can be similar at first glance, but as technology develops, algorithms too. For the moment, AI is not looking for humans – he is looking for concise and structured answers, not long blog articles. Everything to give us the most concise and correct answers. The better they become, the more people will use the AI for research. And let's not reach the possible death of search engines, but let's focus on a more relevant problem.
How to push my content via AI?
Let me introduce the new research optimization department, which already bears the name of AEO or VSO, according to whom you ask. The names come from the optimization of the response engine or the optimization of vocal research. For what? It is easier than you think, the reason is that your intelligent speaker or average vocal assistant like Siri. They are a much more pleasant business than an old school cat. The future is there in the name, isn't it? But ok, do not start in poetry, and see instead what we can really do to push our contents through the pipes (and not in the drain).
So how do you really optimize for AI research?
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Let's decompose it.
If you want your content to appear in vocal results or AI assistant responses like Chatgpt, Siri or Alexa, you will have to modify some elements on your page:
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Use long -tailed keywords
People speak to AI as they spoke to humans. Instead of typing “best racing shoes”, they ask: “What are the best running shoes for flat feet?” These longer and more natural sentences are what AI is looking for, so you must include them in your content.
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Add a FAQ section
Voice research often draws answers from questions and answers. If your site has a clear section “Question → answer”, you are more likely to be recovered by the AI which seeks to respond to the request of a user.
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Use it
label Google has a special tag called
This helps AI to know which parts of your page are the best to be read aloud. If you highlight the key answers or summaries with this tag, the AI tools will have much easier to find and use your content. -
Keep your structure clean
Make sure your content is organized with clear titles (H1, H2, H3). Break things into small readable sections. The IA tools scan pages quickly – the more you go to digest, the better your chances.
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Watch your number of words
AI assistants do not want to read a novel. They prefer short and clear answers – generally 40 to 90 words. If you want your answer to be read aloud, keep them tight.
Now having a clear method is cool and everything, but doing it by hand is always boring and takes time. This means that ultimately there will be a software solution that will save us from this boring work. For the moment, we are offering the optimizer vocal research plugin for
Try it, comment on this subject and see if he does the trick!
