Target made his first donation to an inauguration this year, contributing to $ 1 million to the inaugural committee of President Donald Trump in 2025 on January 10, according to a recent file of Federal Electoral Commission.
Reported by the Minnesota Star Tribune, the retailer based in Minneapolis is one of the three main retailers who contributed to the inauguration of Trump in 2025, alongside Walmart and the Amazon electronic commerce giant.
The inauguration of Trump has received donations from the technological sector as well as retail. Based on the FEC deposits, the Trump-Vance inaugural committee raised more than $ 239 million, a figure that doubles more than Trump received for the inauguration in 2016 and far exceeds the $ 62 million that Biden received in 2020.
In addition to the oil companies that have made a strong donation to the inauguration of Trump, large Silicon Valley companies like Google, Meta and Uber have also contributed to $ 1 million, and individual technological CEOs like Tim Cook from Apple and Dara Khosrowshahi d'Uber also made personal donations of similar sums. These companies have also watched their actions diving due to Trump's pricing policies.
Target probably feels the bite of Trump's business policies. About half of the retailer's goods are imported, according to what Rick Gomez, Target commercial director, said in the profits of the company's fourth quarter in 2024. In March, Target plans that its sales comparable to the full year could be lower than estimates and have declared that uncertainty around prices as well as consumer expenses for first -rate benefits.
The respective CEOs of Walmart and Target also met Trump last week to discuss the impact of prices on consumer prices and retail supply chains that could cause products shortages.
Supply chain experts have also told Business Insider that although companies like Walmart are heavy with grocery stores that are mainly domestic, Target is less isolated from prices because it is strongly based on goods such as clothing, household items and beauty products, most of which are imported. Meanwhile, food and drinks represented less than a quarter of Target sales in 2024.
The prices of target shares fell by around 40% on April 29 compared to the same day a year ago and down more than 50% from their peak of 2021.
The inauguration donation has followed a year of change for target. In May of last year, Target declared that only a fraction of the stores would carry pride goods the following month. The decline occurred after years of prominent pride. The company declared in a note obtained by Business Insider that it would offer an online collection and in certain stores “based on the performance of historical sales”.
The same week that Trump was inaugurated, the company said that it had its DEI initiatives go back, such as its DEI objectives, investments in companies belonging to blacks and the end of all external diversity surveys. He joined a list of other companies that removed their Dei initiatives after Trump ordered the end of Dei programs in federal agencies.
An Atlanta pastor named Jamal Bryant called for a 40 -day target boycott Above his Rollback Dei, which attracted a large participation.
Target and the White House did not immediately respond to requests for comments.
